News Release
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Contact:
Gale Johnson |
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Welcome to the ID•INFO EXPO 2007 The goal of the NIAA Communications Staff and our Media Center Gold Sponsor, TRI-MERIT™, a single-source animal tracking and verification program powered by Global Animal Management, Inc., is to help you better inform your readers/listeners about animal identification. As you have no doubt noted, our program is packed with more than 40 speakers on various topics relating to our theme “Where traceability needs intersect for the animal agriculture industry.” That includes animal health, country of origin labeling (COOL), food safety and consumer demand. Operating out of our Media Center in Penn Valley, we will endeavor to provide you a copy of every presentation within a few hours of when it was made or a news release if the speaker does not have a copy of his/her presentation. Helping us with gathering this material are the people from ZimmComm New Media, who will provide both print and broadcast media with interviews with 30 of the 40-plus speakers. These interviews will be ready for you to download in the Media Center the morning after their various presentations. (See “ID INFO EXPO 2007 Media Alert” for specifics on anticipated interviews.) In addition, note a special section in this “virtual press kit” contains releases from our sponsors and exhibitors. Once again we are attempting to make our press operation paperless by providing each of you with this flash stick rather than a press kit or file of news releases. Our Media Center staff person, Julie Jones, will collect PowerPoint presentations of every speaker immediately following the end of the session in which they are participating and make them available for you to download. The Media Center is equipped with wireless Internet capability, has computer and printers if you need them, and, of course, light refreshments. We hope you will feel free to make it your office away from home. There is also another room nearby that you can use for interviews if you need it. Please let me know if there is anything in particular we can do to assist you. Gale
Johnson, |
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Media Center Sponsors
Kansas City, Missouri |
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