News Release

ID•INFO EXPO 2007 Virtual Media Center: Update Day Two

Audio files are included with the release as hyperlinks to mp3 files.  Please contact Cindy Zimmerman with ZimmComm New Media (573-353-6118) if you have any difficulties or questions.

(Kansas City, MO)  Day two of the ID/INFO EXPO 2007 on Wednesday, August 29 featured sessions on Practical Solutions in Place Today, Where Will Technology Take Us?, Creating Value From Traceability, and Gaining Production Efficiencies.  The following are links to photos and audio interviews from the second day of the program.  All interviews were conducted by Cindy Zimmerman.  Power Point presentations of all the speakers may be found on-line at the NIAA website here: http://animalagriculture.org/Proceedings/2007IDProceedings.asp.

General Session III:

Kevin Kirk, Michigan Department of Agriculture, on “Tracking System for Bovine Tuberculosis”
Interview with Kirk -  (5:35) (niaa-07-kirk-interview.mp3)
Photo of Kevin Kirk –  (niaa-kirk.jpg)

John Picanso, Colorado Department of Agriculture, on “NAIS Brand States Working Group Update”
Interview with Picanso -  (5:59) (niaa-07-picanso-interview.mp3)
Photo of Picanso –  (niaa-picanso.jpg)

Kevin Maher (MAY-or), Global Vet Link, on “National Connectivity of Web-Based Regulatory Processes”
Interview with Maher -  (4:15) (niaa-07-maher-interview.mp3)
Photo of Kevin Maher –  (niaa-maher.jpg)

General Session IV – Where Will Technology Take Us?:

Dr. John Evans, California Department of Agriculture, on “Equine Identification Project”
Interview with Dr. Evans -  (7:38) (niaa-07-evans-interview.mp3)
Photo of Dr. Evans –  (niaa-evans.jpg)

Steven Smith, DHI-Provo, on “Using RFID for Enhanced Record Management in Dairy Cows and Reduced Labor Costs”
Interview with Smith -  (5:29) (niaa-07-smith-interview.mp3)
Photo of Smith –  (niaa-smith.jpg)

General Session V – Creating Value from Traceability
Photo of panel –  (niaa-value-panel.jpg)

Hope to have interview(s) from this session tomorrow – power points available on NIAA website

General Session VI – Gaining Production Efficiencies

Bill Helming, Helming Consulting Services, on “Value-Added Beef Production”
Interview with Helming -  (7:17) (niaa-07-helming-interview.mp3)
Photo of Helming –  (niaa-helming.jpg)

Collette Schultz Kaster, Farmland Foods, on “Pork Chain Uses for Traceability”
Interview with Collette -  (2:09) (niaa-07-collette-interview.mp3)
Photo of Collette –  (niaa-collette.jpg)

Additional photos from Day Two:

General Trade Show 1 –  (niaa-trade-show-1.jpg)

General Trade Show 2 –  (niaa-trade-show-2.jpg)

MEDIA INFORMATION
We will be sending out two more documents with links to presentations, photos and audio.  Later this afternoon (Thursday), we will send a document that will include the presentation of Bruce Knight, USDA Under Secretary for Marketing and Regulatory Programs, as well as his press conference.  Please feel free to let us know if there are any specific questions you would like to have addressed to any presenters or if there is anyone in particular you would like to have interviewed.  Tomorrow will be a final wrap up including additional presenters and NIAA officials.

A full overview of the program which can be accessed on-line at: http://www.animalagriculture.org.