Animal Identification and Information Systems Council Meeting – July 29, 2021
The New Business Model for Beef, Pork and Dairy: Where Sustainability and Information Intersect
Traceability is a topic at the forefront of discussion in the industry as of late, as consumers push for greater transparency in where their food comes from, in addition to the benefits in tracing, controlling and stopping spread of disease. Farm Journal’s research identifies beef, dairy, and pork producers’ current attitudes about traceability, including its value and current opportunities and barriers.