Animal Identification and Information Systems Council Meeting – July 29, 2021

The New Business Model for Beef, Pork and Dairy: Where Sustainability and Information Intersect

Traceability is a topic at the forefront of discussion in the industry as of late, as consumers push for greater transparency in where their food comes from, in addition to the benefits in tracing, controlling and stopping spread of disease. Farm Journal’s research identifies beef, dairy, and pork producers’ current attitudes about traceability, including its value and current opportunities and barriers.


Portia StewartPortia Stewart is Vice President of Content at Farm Journal, where she directs content strategy, driving business opportunities and revenue growth through innovative content strategy and optimization. She leads Farm Journal’s content team in serving livestock, crops and produce audiences.