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Wishful Thinking Never the Answer


Dr. Nevil Speer | April 20, 2018

“In an increasingly competitive global marketplace, beef industry animal identification and traceability systems are the norm. However, despite being a globally recognized leader in all points of the beef value chain, the U.S. currently does not have robust, nationally significant animal identification and traceability system(s) in place for its domestic beef industry. This may be hampering the industry’s effort, at all points along the value chain, to capture maximum value from:

    • Enhanced domestic consumer confidence and ever-changing demand drivers
    • Growing global protein demand in new markets, and continued opportunities to differentiate U.S. supply in existing markets
    • The ability to better manage, and cushion the shock of, animal disease outbreaks.

Those are key points addressing “why” traceability needs to continually evolve.

To read the full commentary click here

Bridging the Gap Between the Environment, Human and Animal Health


"One Health Initiative" concept has been around for more than a decade. It looks at how the environment, human and animal health all connect.

The Beef Checkoff Promotional Board, along with NIAA, are taking the initiative a step further, studying disease transmission, antibiotic and antimicrobial resistance across the food chain.

AgDay national reporter Betsy Jibben talks with Joan Ruskamp, a feedlot owner and cattle producer in Dodge, Nebraska and Dr. Eric Moore, a veterinarian who is the co–chair of the Antibiotics Council of National Institute for Animal Agriculture.

View the 4:25  Video Interview HERE.

By Betsy Jibben, Drovers, 04/19/18

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