Wishful Thinking Never the Answer

Feedstuffs

Dr. Nevil Speer | April 20, 2018

“In an increasingly competitive global marketplace, beef industry animal identification and traceability systems are the norm. However, despite being a globally recognized leader in all points of the beef value chain, the U.S. currently does not have robust, nationally significant animal identification and traceability system(s) in place for its domestic beef industry. This may be hampering the industry’s effort, at all points along the value chain, to capture maximum value from:

• Enhanced domestic consumer confidence and ever-changing demand drivers
• Growing global protein demand in new markets, and continued opportunities to differentiate U.S. supply in existing markets
• The ability to better manage, and cushion the shock of, animal disease outbreaks.

Those are key points addressing “why” traceability needs to continually evolve.